Original Listing Description

This is a rare single page advertising handbill (flyer) promoting ticket sales for the Original Broadway production of the CY COLEMAN, DOROTHY FIELDS and NEIL SIMON musical comedy "SWEET CHARITY" at the Palace Theatre in New York City. (The production opened January 29th, 1966 at the newly refurbished Palace Theatre in New York City and ran for 608 performances.) ..... The musical starred GWEN VERDON (shown in the cover photo) and featured JOHN McMARTIN, HELEN GALLAGHER, THELMA OLIVER, JAMES LUISI, ARNOLD SOBOLOFF, RUTH BUZZI, MARIE WALLACE, JOHN WHEELER, BARBARA SHARMA and HELEN GALLAGHER ..... CREDITS: Music by CY COLEMAN ("Wildcat", "Little Me", "Seesaw", "I Love My Wife", "On the Twentieth Century", "Barnum", "City of Angels", "The Will Rogers Follies"); Book by NEIL SIMON based upon an original screenplay by FREDERICO FELLINI; Lyrics by DOROTHY FIELDS; Sets designed by ROBERT RANDOLPH; Costumes designed by IRENE SHARAFF; Conceived, Staged and Choreographed by BOB FOSSE (the only Tony Award presented to the production); Produced by FRYER, CARR and HARRIS ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, two-sided handbill measures 6" X 9" inches and includes a photo of GWEN VERDON, production credits and ticket prices on the front and promotional text, excerpts from a number of New York and Out-of-Town reviews and a ticket order form on the backside ..... CONDITION: With the exception of two horizontal folds, this rare handbill is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.

Note: This item has been sold and is no longer available. This page serves as a historical price reference for Playbill collectors and appraisers.